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The contract timeline is as follows:

The initial execution period for the works is 2 years.

There is a possibility of two extensions, each for one year.

The contract's execution period will commence the day following its signature, unless a different start date is specified in the award agreement.

While specific end dates or key milestones are not explicitly stated, the contract's duration is defined by the initial 2-year term and potential 1-year extensions. Financial allocations are detailed for the years 2026, 2027, and 2028 across various lots, indicating the budgetary phasing of the project.

The core scope of work for this tender involves the design and execution of communication strategies, production of graphic and audiovisual content, information design for diffusion, and the planning and dissemination of accessible and inclusive cultural campaigns.

The Statement of Work summary includes the following core deliverables:

• Developing and executing an agreed communication plan.
• Managing and creating content for various formats, including daily/weekly updates for social media profiles.
• Designing and executing communication strategies.
• Producing graphic and audiovisual content.
• Designing information for dissemination and communication.
• Planning and diffusing accessible and inclusive cultural campaigns.
• Participating in periodic coordination meetings.
• Establishing daily contact with technical management for content specifics.
• Presenting an annual communication plan.
• Delivering seasonal materials and periodic publications.
• Elaborating quarterly reports on campaign results, including a more comprehensive annual report with detailed analysis and improvement suggestions.
• Developing a diversity plan and identifying new audiences and communities for specific communication actions.
• Drafting a weekly digital newsletter with information on actions, dynamics, and shows.
• Specifying performance indicators (KPIs) such as public attraction, social media interactions, and media coverage.
• Providing reports that include relevant data like follower numbers, publications, interactions (mentions, comments, likes, shares), total reach/views, and most viewed posts.
• Summarizing relevant comments and reporting on reputational crisis cases.
• Proposing improvement actions based on results.
• Preparing a final report of the service provided at the end of the contract.