Published

    The provision of media strategy, planning and buying services

    Notice number: 00590791-2026

    🇮🇪 IrelandUniversity College Dublin ( UCD )Services

    KEY INFORMATION

    Submission deadline
    Nov 5, 2026
    Location
    🇮🇪 Ireland
    Contracting authority
    University College Dublin ( UCD )
    Accepted Languages
    English
    Tender type
    Services
    Contract Value
    Published date
    Aug 27, 2026

    TENDER DESCRIPTION

    University College Dublin seeks a proficient Media partner to provide comprehensive Media Strategy, Planning, and Buying Services for Multi-Channel Marketing Campaigns under an initial two-year contract within a four-year framework agreement. The successful tenderer will be responsible for proactive service quality management, strict adherence to a detailed Service Level Agreement encompassing project management methodology, KPIs (including accessibility, Official Languages Act, Data Protection, GDPR compliance), communication, and escalation procedures. Key technical requirements include the development of web content/landing pages within the ucd.ie domain, integration with Salesforce CRM, utilization of UTMs for performance tracking, and methodologies for account and cost management, alongside considering the implications of Large Language Models and AI-powered search platforms. Tenderers must also demonstrate systems supporting statutory obligations under the Official Languages Act and ensure ad placement aligns with accessibility best practices. A financial standing requirement mandates a minimum turnover of €250,000 in any one of the three preceding financial years.

    TENDER BRIEF

    The framework agreement has a maximum potential duration of four years. The initial contract under this framework agreement will be for a period of two years, commencing from the date the framework agreement starts.

    Sources

    • 11_ITT for Media Buying 26.08.26 Final.docx — “no guarantee to purchase a specific quantity of services from the framework member. Indeed, the Contracting Authority reserves the right to operate outside of the framework agreement at its discretion, particularly shoul…

    The core scope of work for this tender involves the provision of Media Strategy, Planning & Buying Services for Multi-Channel Marketing Campaigns under an Initial Contract within a Framework Agreement.

    The successful framework member's responsibilities include proactively monitoring and managing service quality, adhering to a detailed Service Level Agreement (SLA), ensuring availability and continuity of key resources across campaigns, providing timely advice and support, and being contactable during operational hours. They will also be required to meet for relationship and performance reviews, handle disputes and complaints, provide and receive feedback, detail contract management reports, and discuss efficiency improvements.

    The proposed SLA should detail a strategy for Project Management Methodology, Key Performance Indicators (KPIs) including compliance with accessibility, Official Languages Act, Data Protection, and GDPR legislation, Service Credits (if applicable), a Communication Plan, Escalation Procedures, and a Formal Complaints Procedure. The Framework Agreement itself is for services specified in the Invitation to Tender document, appended at Schedule 1.

    Sources

    • 11_ITT for Media Buying 26.08.26 Final.docx — “within the scope of this Framework Agreement, or to terminate the Agreement in accordance with Clause 11. While this Framework Agreement will, in general, form the basis for the award of Contracts falling within the scop…

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    TENDER DOCUMENTS

    DIRECTORY • 4 FILES

    • 2_c4t_8925610_1.xml
    • 2205_8925610.pdf
    • 8925610_Contract notice - general directive, standard regime_0.pdf

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