Published
TSG: Entwicklung des Corporate Designs für die touristische Marke der TSG Tourismus Salzburg GmbH und laufende Umsetzungsmaßnahmen
Notice number: a2c49245-23b2-46e1-acc7-c5a78913a090-32af39d4-89d2-45ae-8198-2ed3393973a6
KEY INFORMATION
- Submission deadline
- • Oct 27, 2026
- Location
- ÖsterreichLaufzeit des Vertrages, der Rahmenvereinbarung oder des dynamischen
- Contracting authority
- TSG Tourismus Salzburg GmbH
- Accepted Languages
- German
- Tender type
- Services
- Contract Value
- Published date
- Sep 25, 2026
TENDER DESCRIPTION
This tender seeks to award a framework agreement for the comprehensive development and ongoing implementation of a new, uniform, and strong corporate design for the tourism brand of TSG Tourismus Salzburg GmbH. The core scope involves conceptualizing a cross-media visual identity for analog and digital platforms, including a lead visual idea, transfer of brand values ("excellent, sensual, progressive, and conscious"), and the design of various communication tools such as online and print publications, social media assets, and website redesigns. Bidders must submit a concept detailing their methodological approach, including a brand analysis and a visual lead idea that demonstrates cross-media applicability and adheres to a 10-page A4 limit for the concept document. Financially, bidders must demonstrate an average annual turnover of at least EUR 200,000 over the last three fiscal years and possess valid operating liability insurance with a minimum coverage of EUR 500,000 per claim. The framework agreement has a term of ten years, with implementation measures anticipated to extend until 2040, and services are expected to commence in January 2027.
TENDER BRIEF
The contract timeline is outlined as follows:
Procurement Process Milestones:
- Frist Anfragen Teilnahmeunterlage (Deadline for inquiries regarding participation documents): October 20, 2026, 12:00 PM.
- Frist Teilnahmeanträge (Deadline for participation applications): October 27, 2026, 10:00 AM.
- Aufforderung zur Legung eines Erstangebots (Request for submission of a first offer): November 2, 2026.
- Ende Frist Erstangebote (End of deadline for first offers): November 24, 2026, 12:00 PM.
- Hearings und Verhandlungsrunden (Hearings and negotiation rounds): November 30, 2026.
- Aufforderung zur Legung des Last and Best Offers (LBO) (Request for submission of Last and Best Offers): December 7, 2026.
- Ende Angebotsfrist LBO (End of offer period for LBO): December 14, 2026, 12:00 PM.
- Zuschlagsentscheidung (Award decision): December 23, 2026.
- Leistungsbeginn (Start of services): January 2027.
Contract Duration:
The framework agreement has a term of ten years. The implementation measures are expected to run until 2040.
Sources
- 1TSG_Relaunch CD_TNU-4794.pdf — “sich vor, (auch mehrfach) zu weiteren Letztangebotsrunden einzuladen. Näheres über den Ablauf der zweiten Stufe wird in den Ausschreibungsunterlagen der zwei- ten Stufe festgelegt. pekar rechtsanwalts gbmh Seite 14 von 3…”
The core scope of work for this tender involves the creation of a new, uniform, up-to-date, and strong visual identity for the tourist brand of Tourismus Salzburg GmbH. This encompasses developing a creative foundation for a consistent, flexible, and cross-media visual appearance across analog and digital media.
The key deliverables and responsibilities include:
- Conceptualization of a Corporate Design: This involves developing a visual lead idea for the Tourismus-Marke of TSG Tourismus Salzburg GmbH, transferring brand values into the Corporate Design system, and conceptualizing the Corporate Design for cross-media application in analog and digital media.
- Provision of Implementation Measures: This can include the design of online and print publications, production of texts, images, videos, and website redesigns.
- Implementation of Corporate Design Manuals: Adhering to and implementing existing or newly developed design guidelines.
- Content Transfer: Overhauling content as part of the Corporate Design relaunch.
- Design of Communication Tools: Creating designs for various communication channels, social media, and digital presences.
- Final Artwork and Production Preparation: Preparing designs for final production.
Optional services may include the further development of results from "Strategy 2040" and the existing word-picture mark of the Tourismus area of Tourismus Salzburg GmbH, as well as the further development of all word-picture marks of TSG Tourismus Salzburg GmbH.
The bid requires a concept outlining the methodological and conceptual approach to developing the new Corporate Design, including a brand analysis and process for development. It must also present a visual lead idea for the tourist brand, demonstrating how specific brand values ("excellent, sensual, progressive, and conscious") are integrated, and how the design approach ensures cross-media applicability.
Sources
- 1TSG_Relaunch CD_TNU-4794.pdf — “gestalterischen Grundlage für ein konsistentes, flexibles und medienübergreifend einsetzbares visuelles Erscheinungsbild der touristi- schen Marke der Tourismus Salzburg GmbH. Die zu erbringenden Leistungen umfassen insb…”
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Unlock tender brief for freeTENDER DOCUMENTS
DIRECTORY • 11 FILES
- TSG_Relaunch CD_TNU_Formblatt 6-4777.pdf178 KBPDF
- TSG_Relaunch CD_TNU_Formblatt 2-4773.pdf99 KBPDF
- TSG_Relaunch CD_TNU_Beilage 1-4798.pdf190 KBPDF
and 4 other documents
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