Varumärkestracking

The contract is scheduled to commence on July 1, 2027, and will continue for eight years, concluding on June 30, 2035. However, if the procurement process is subject to review or delayed for other reasons, the contract period will be postponed accordingly.

Key milestones and dates related to the procurement process include:

• Last day for submitting questions: October 14, 2026
• Last day for submitting tenders: October 26, 2026, 23:59
• Last day for bid validity: January 26, 2027
• Preliminary date for award decision: November 23, 2026
• Contract start date: July 1, 2027

After two years from the contract's effective date, Skånetrafiken has the right to terminate the agreement, with a notice period of six months. Additionally, the agreement ceases to be valid if a maximum volume of 4,700,000 SEK (excluding VAT) is reached during the contract period, without prior notice. The estimated value for the entire contract period is approximately 5,000,000 SEK.The contract is expected to start on July 1, 2027, and run for eight years, until June 30, 2035. The contract duration may be adjusted if the procurement process faces delays due to appeals or other reasons.

Key dates related to the procurement and contract timeline are:

• Last day for submitting questions: October 14, 2026
• Last day for submitting tenders: October 26, 2026, 23:59
• Last day for bid validity: January 26, 2027
• Preliminary date for award decision: November 23, 2026
• Contract start date: July 1, 2027

After two years, Skånetrafiken has the option to terminate the contract with a six-month notice period. The contract also specifies a maximum volume of 4,700,000 SEK (excluding VAT), upon reaching which the agreement will terminate automatically. The estimated total value of the contract for the entire period is approximately 5,000,000 SEK.

The core scope of work for this tender involves the purchase of brand tracking services for Skånetrafiken. This includes data collection, compilation, and reporting of results, along with ongoing analysis and strategic consulting. The assignment specifically requires monthly interviews, quarterly analyses, compilations, reports, and presentations of results. A key component is the use of a NeedScope® module or an equivalent tool to continuously measure and monitor Skånetrafiken's brand perception over time.

The focus of the work is to evaluate the brand's progress towards its established position, analyze factors influencing the propensity to recommend Skånetrafiken, and provide insights into how both customers and non-customers perceive the brand and its offerings. It also aims to enable the follow-up of central brand indicators, particularly the perception of clear and simple communication from Skånetrafiken. The chosen supplier is also expected to participate in Skånetrafiken's ongoing development and change initiatives, which may include aspects like working methods, product development, environmental considerations, or system development.

The statement of work summary emphasizes that the supplier is committed to delivering the services professionally, with the expected care, competence, and quality throughout the contract period. All quoted prices must be exclusive of VAT and cover all costs associated with executing the assignment, including project management, data collection, analysis, reporting, presentations, travel, administration, and other related expenses.