Veille média, réseaux sociaux et de crise pour la direction de la communication du groupe Caisse des Dépôts

Question: What is the contract timeline?

Context: Contract start date, end date, total duration, and any key milestones or phases mentioned. Return null if not stated.

The framework agreement is for a firm duration of one (1) year, commencing from its notification date. It can be tacitly renewed three times for an additional year each, meaning the total duration of the agreement cannot exceed four years. The provisional notification date for the framework agreement is early January 2027. There are no specific key milestones or distinct phases mentioned, other than the annual price revision on the anniversary of the agreement's notification. The buyer can issue purchase orders until the last day of the framework agreement's validity, and the execution of these orders may extend beyond this date.

The core scope of work for this tender primarily involves media, social media, and crisis monitoring services for the communication department of the Caisse des Dépôts group.

The Statement of Work (SOW) summary and core deliverables include:

• Continuous Monitoring Service: Daily monitoring of social networks, forums, press, and media, including a news feed, from 9:00 AM to 7:00 PM.
• Alert System and Analysis:
• Weak Signals: Early identification of emerging narratives, underlying trends, and active communities.
• Intermediate Signals: Detection of mentions by Key Opinion Leaders (influencers, elected officials, journalists), high-impact online press articles, and conversation peaks. This requires immediate alerts to the buyer and an in-depth analysis proposal.
• Strong Signals: Immediate alerts on content with viral potential, coordinated attacks, or sensitive mentions requiring a response, including crisis advice on demand. Push notifications or direct contact with the referent within approximately 15 minutes.
• Monitoring Channel: A reactive channel managed by a senior consultant specializing in sensitive monitoring, available Monday to Friday from 9:00 AM to 7:00 PM.
• Coverage and Compliance: Exhaustive coverage of all social networks and French press, ensuring GDPR compliance, data security, confidentiality (storage in France, encryption), and a measured use of new technologies, including AI.
• Reporting:
• Weekly reports adhering to the Caisse des Dépôts graphic charter.
• Weekly, semi-annual, or annual reports in PPT format, which must include an editorial summary of key topics and major publications, a focus on executives, strategic themes, social housing and housing crisis, and savings.
• Support and Exploitation: Assistance in understanding reports and exploiting data.