Konzeption und Umsetzung eines Medienspiegels, Medien-Monitorings, Media-Analyse und Social Listenings auf webbasierter Plattform

The contract timeline is as follows:

• Contract Start Date: The contract begins with the signature. The anticipated contract start date is December 2026.
• Contract End Date: The contract ends after four years.
• Total Duration: Four years.
• Extension Options: The contract can be extended twice, each time by 12 months, through a unilateral written declaration by dena, provided the declaration reaches the contractor at least three months before the end of the current contract term, unless the contractor waives this notice period.

Key Milestones and Phases:

• Anticipated Contract Award: November 18, 2026.
• Anticipated Kick-off-Meeting with Contractor: December 2026.
• Planned System Introduction: January 2027.
• Onboarding Media-Monitoring - Conception Phase: January - February 2027, including two workshops.
• Onboarding Media-Monitoring - Implementation Phase: February - March 2027, including four training sessions.
• Completion of Implementation / Establishment in-house: By the end of the 1st quarter of 2027 (March 2027).

The core scope of work for this tender involves the provision of a comprehensive press review, media monitoring, media analysis, and social listening services, all delivered through a web-based platform for Deutsche Energie-Agentur GmbH (dena).

The main services, or "Hauptleistungen," include:

• Daily Digital Press Review (LP 1): This entails the creation of a daily digital press review, delivered Monday to Friday by 08:00 AM, providing an up-to-date overview of relevant national media reports in the areas of energy, climate, and economic policy, as well as on dena itself. It includes a maximum of 20 curated and duplicate-free messages per day, provided in PDF format (optimized for mobile and desktop) in dena's corporate design, and sent via email and potentially Microsoft Teams to approximately 20 dena employees. Each entry features a short summary/abstract, article link, title, publication date, media title, media type, author, reach, and circulation.
• Media and Social-Media Monitoring (LP 2): This involves cross-media monitoring of relevant media (print, online, radio, TV, social media) to identify content related to energy, climate, economic policy, and dena. It aims to capture reach, placement, and tonality in traditional media, and to monitor topic owners/influencers, trends, and community resonance in social media to identify trends and risks early. This includes the integration of all common social media networks such as Instagram, Facebook, X, Reddit, Threads, LinkedIn, YouTube, Bluesky, TikTok, and Mastodon, along with forums and blogs, into the web-based media platform.
• Quarterly Media Analysis (MRA) (LP 3): This service includes media resonance analyses with quantitative and qualitative parameters, along with a condensed written Management Summary, providing insights into media perception, reach, and the impact of press work, project communication, and campaigns. These analyses are to be provided quarterly in formats such as PowerPoint and an interactive web-dashboard, with integration into MS Teams (e.g., PowerBI) required.
• Provision of a Web-based SaaS Platform and ongoing support (LP 4): All aforementioned services (LP 1, LP 2, and LP 3) are to be delivered through a web-based platform that allows access, filtering, and searching of all contributions. The platform must include a dashboard with filtering and analysis options, intuitive graphical representation of results, customizable alerts, and export functions (e.g., Excel, PDF).
• Implementation and Training (LP 5): This package covers the implementation process and training. It includes an implementation plan for the first three months (January-March 2027) with defined milestones and a training concept for 20 dena employees (e.g., online workshops, training videos).
• AI Integration: The platform must also incorporate AI assistance for the evaluation and interpretation of data from media monitoring and social listening, the creation of summaries, and access to dena's database.

Optional services include:

• Sondermedienspiegel (special media reviews) for specific events like crises, weekends, or holidays.
• Extended social media analysis, offering in-depth analysis of influencers, community trends, and competitor benchmarking.
• Additional user licenses to increase the number of platform or press review users.
• Integration of paid newsletters.
• AI Premium Features, such as real-time trend analysis, automated crisis detection, and LLM-Insights.
• Data migration, specifically the structured migration of historical monitoring data from a previous provider.
• Extended service hours for support outside regular business hours.
• License management for providing licenses for full-text articles.
• Provision and/or integration of interfaces into existing dena systems.