Content Creation

TENDER DESCRIPTION

As a central measure of the internal and external marketing in RN-D, a content pool has already been created on the BSCW server (Information Technology Centre of the Federal Government (ITZBund)) and populated with initial image material. This is to be expanded into a steadily growing, up-to-date and multimedia content pool. All content must be usable for internal and external communication and be available in digital form. When creating the content, gender neutrality, diversity and accessibility must be observed. In this context, compliance with usage rights and source references is important (see section on usage rights). The products must be provided in German and English so that they can also be distributed to international partners. The content is intended to expand the content pool of the contracting authority (AG) that already exists and to build on the defined personas of RN-D. For cross-media use, the content must be produced in appropriately suitable formats. In addition to the products created for the AG (e.g. content, images, etc.), the open files must also be provided. As a central measure of the internal and external marketing in RN-D, a content pool has already…

TENDER BRIEF

TENDER DOCUMENTS