Zweite inhaltliche Ausbauphase des Familienportals des MASGZ

The contract begins on January 1, 2027, and has an initial fixed term of 24 months, ending on December 31, 2028. The client has the option to unilaterally extend the contract twice, each for an additional 12 months, provided notice is given at least 3 months before the expiration of the current term. This means the maximum total duration of the contract can be 48 months, extending until December 2030, with optional extensions for the years 2029 and 2030.

Key milestones and phases for the fixed term (January 2027 to December 2028) include:

• Commencement of content editing for the "Familienportal" starting January 2027.
• Ongoing maintenance and updates of the portal, including text editing, annual text queries, research, data collection, and text preparation.
• Implementation and continuous updating of the technical expansion of the calendar and map features with family offers.
• Maintenance of the Content Management System.
• Further development and quality control of both the basic and expanded versions of the portal.
• Marketing activities, support for press work, and handling citizen inquiries.
• Development and continuous public relations efforts to engage families, including setting up a mailbox for inquiries and responding to them.
• Implementation of participatory elements such as family surveys, their evaluation, and reporting.
• Participation in network and stakeholder meetings and mailings.
• Tracking and evaluating user statistics to adapt to changing family needs.
• Project management, project leadership, and coordination with ZIT-BB and MASGZ – Referat 22.
• Preparation of the final project report in December 2028.

The core scope of work for this tender primarily involves the comprehensive management and continuous development of the "Familienportal Brandenburg" (Family Portal Brandenburg). This encompasses a fixed term from January 2027 to December 2028, with optional extensions for 2029 and 2030.

The high-level summary of the Statement of Work and core deliverables includes:

• Project Management and Coordination: This involves planning, steering, and concluding the project, including effort estimation, resource planning, cost, schedule, and milestone planning. It also requires defining work packages, creating a project structure plan in close coordination with MASGZ project management, and conducting regular meetings like workshops and Jour Fixe. Risk management, quality assurance, and quality management steering are also key responsibilities.
• Content Management and Editorial: Ongoing activities include the editorial work for the Family Portal, including text editing, annual text inquiries from departments, research, data collection, and text preparation. It also involves the continuous updating and maintenance of the Family Portal.
• Technical Implementation and Maintenance: This includes the implementation of the technical expansion stages for the calendar and map features with family offers, as well as their continuous updating and maintenance. The upkeep of the Content Management System (CMS) and further development and quality control of both the basic and expanded versions are also part of this.
• Public Relations and Communication: Marketing activities, support for press work, and handling citizen inquiries are required. This also involves continuous public relations to reach families, setting up a mailbox for public inquiries, and responding to them.
• Participatory Elements and User Engagement: Implementation, evaluation, and reporting on family surveys and involvement in network and stakeholder meetings are key. Analyzing user statistics and incorporating changing family needs are also part of the scope.
• Documentation and Reporting: Creation and maintenance of comprehensive project documentation and the preparation of project completion reports (e.g., in December 2028) are essential deliverables.
• Strategic Development: Developing proposals for the content-related evolution of the Family Portal based on changing conditions (e.g., legal changes, crises, societal trends) and their implementation.
• Technical Understanding and Coordination: The project lead needs sufficient technical understanding to assess requirements, dependencies, and risks, and to manage technical service providers. This includes aspects like the CMS, hosting, interfaces, performance, information security, browser compatibility, SEO, and release processes.