Oficina tècnica de comunicació digital per a manteniment de l'ecosistema web àrea

The contract duration will be 24 months, starting from the day following the formalization of the contract or the date established in the contract start act. The contract can be extended for periods of 2 years, with the total duration including any extensions being 4 years.

The core scope of work for this tender involves providing a Digital Communication Technical Office Service for the web channel for the Barcelona City Council's Department of Communication, specifically for the Urban Services and Public Space Maintenance Management, Mobility, Infrastructure and Works Management, and Urban Planning and Housing Management.

The service aims to address the specific web channel needs of these three managements, ensuring compliance with the City Council's communication guidelines and incorporating sustainable public procurement measures. It also includes communicative support for content creation, maintenance, and publication, alongside support for analyzing the web ecosystem's performance, optimizing search engine positioning, and measuring the impact of digital communication products using standard metrics.

The Statement of Work is structured around three main areas:

1. Maintenance and Content Management: This includes ensuring the correct communicative and operational management of web content, reception, preparation, adaptation, and publication of content, potentially including drafting or editing. It also covers adapting content for web channels, content management systems, and different language versions; inserting, laying out, and updating content; and managing associated elements like documents, images, and metadata. Periodic content review and the delivery of operational criteria, work procedures, and documentation for continuity are also key.

2. Conceptualization, User Experience, and Web Design: This area encompasses the analysis of functional and technical requirements, definition of functional and technical solutions (including information architecture and effort estimation), and the delivery of graphic masters, originals, and source files. It also involves identifying typographies, graphic criteria, and design resources used, along with documenting adaptations or modifications to graphic materials.

3. Development, Web Programming, and Technical Maintenance: This involves the development, adaptation, configuration, implementation, and evolution of websites, sections, functionalities, integrations, components, and other digital products. It includes creating new web assets or modifying existing ones, maintaining source code with version control, and providing comprehensive technical and functional documentation. The scope also covers executing necessary tests (functional, integration, compatibility, performance), verifying correct visualization across various devices, adapting to technological updates, and preparing technical manuals. Furthermore, it focuses on the analysis, development, and maintenance of integrations with web services and APIs, ensuring development adheres to WCAG accessibility guidelines and resolving accessibility barriers found in audits. Deliverables also include updated technical and functional documentation, lists of access credentials, and inventories of modules and specific developments.

All actions must align with the Barcelona City Council's corporate guidelines for the web channel, particularly the Digital Communication Guide, and other municipal criteria regarding accessibility, usability, positioning, quality, corporate coherence, ease of maintenance, evolution, and regulatory compliance. The contractor will also be responsible for monitoring activities, adhering to deadlines, identifying risks, and proposing corrective or improvement measures.