Imatran Seutukunnan ElinvoimaHUB - monitoimijaverkoston brändi, visuaalinen identiteetti sekä viestintästrategia ja -suunnitelma

The contract has a fixed term and is valid until the delivery and acceptance of the service.

Contract Start Date:

The estimated contract signing and kick-off meeting is in November-December 2026. The contract document also indicates a start date placeholder of "pp.kk.2026", suggesting it will commence in 2026.

Contract End Date:

The contract ends on May 31, 2027, without further termination. The final materials delivery is also due by May 31, 2027.

Total Duration:

The total duration is approximately from November-December 2026 to May 31, 2027.

Key Milestones/Phases (Targeted Implementation Schedule):

• A Brändin perusta (A1-A2): December 2026 - January 2027.
• B Viestintästrategia ja -suunnitelma: January - March 2027, with delivery by March 31, 2027.
• A Visuaalinen identiteetti, ohjeisto, materiaalipohjat ja verkkosivuilme (A3-A6): January - April 2027, with final materials delivery by May 31, 2027.

The core scope of work for this tender, titled "Imatran Seutukunnan ElinvoimaHUB – monitoimijaverkoston brändi, visuaalinen identiteetti sekä viestintästrategia ja -suunnitelma," is divided into two main parts: Brand and Visual Identity, and Communication Strategy and Plan.

Part A: Brand and Visual Identity

This section focuses on establishing the core brand elements and visual representation for the ElinvoimaHUB network.

Core deliverables include:

• A1 Brand Foundation: Defining the brand's purpose, core identity, desired image, values, operating principles, promise, target groups, positioning relative to other regional actors, and recommendations for a name/slogan or a concise brand message.
• A2 Target Group Definition: Identifying key target groups (e.g., companies, entrepreneurs, job seekers, educational institutions, financiers, public actors) and outlining how the brand and visual identity will serve their specific needs.
• A3 Visual Identity: Developing a visual concept, three distinct visual direction options, a logo/emblem with its various versions, a comprehensive color palette, typography guidelines, graphic elements, an imagery and style guide, icons, and usage principles with application examples across digital and print channels.
• A4 Brand and Visual Identity Guidelines: Creating a guide that covers brand fundamentals, logo usage, colors, typography, imagery, graphic elements, principles for co-use with other organizations' brands, and guidelines for both digital and print communication.
• A5 Customizable Material Templates: Providing editable templates for various materials, including PowerPoint presentations, Word documents, social media posts, email signatures, service map visualizations, event roll-ups, and brochures/flyers.
• A6 ekyrityspalvelut.fi Website Visual Identity: This involves an analysis of the current website, mapping its limitations (architecture, platform, CMS, accessibility, usability), visual and user interface (UI) design (typography, color palette, components, UI elements, imagery, graphics, wireframe and UI plans), a design system/style guide, and technical delivery materials, alongside cooperation with the website's maintenance provider. Technical implementation (coding) of the website is explicitly excluded.
• A7 Special Requirements for a Multi-Actor Environment: Describing how the shared brand will distinguish itself from individual organizational brands, how logos and symbols of different organizations will be presented consistently, how the visual identity will integrate with those of municipalities and other public entities, how consistency will be maintained across materials produced by different organizations, and how the network's offerings will be clearly communicated to businesses, entrepreneurs, and job seekers.

Part B: Communication Strategy and Plan

This part focuses on developing a strategic framework and concrete plan for communication.

Core deliverables include:

• B1 Current State Analysis and Orientation: Familiarization with project materials, the ecosystemic operating model, results from Part A, and conducting brief interviews with the project team.
• B2 Co-development Workshops: Facilitating a minimum of three workshops with key project personnel and anchor stakeholders to identify communication messages, channels, and needs.
• B3 Communication Strategy Document: A concise, visual document outlining strategic communication guidelines, including a communication vision, main objectives, target groups, core message, channel strategies, communication methods, main themes, and clarifying the relationships, responsibilities, and roles of different actors in communication.
• B4 Concrete Communication Plan: An action plan and an annual calendar detailing themes, main messages, and activities on a monthly/quarterly basis. It also includes content concepts and templates for various channels (e.g., newsletters, social media, info boards, media, event and network communication), along with a role distribution and network communication model to engage anchor actors and stakeholders.
• B5 Metrics and Monitoring: Defining Key Performance Indicators (KPIs) to track the achievement of communication objectives and assess their impact.

General Deliverables and Working Methods:

The project is to be executed collaboratively with the client and key network actors, following a process that includes initiation, analysis of initial data, stakeholder engagement, concept/draft stages, feedback rounds, finalization, presentation of results, and a brief onboarding for key network actors.

The final materials to be delivered include: brand definition and key messages, visual identity, logo/emblem with versions, color and typography specifications, graphic and visual principles, brand and visual identity guidelines, customizable material templates, the ekyrityspalvelut.fi visual plan and delivery material, the communication strategy, the communication plan with an annual calendar (potentially combined), presentation materials for the strategy, workshop materials, and a metrics and monitoring plan. All final materials must be provided in PDF format, as well as editable and print-ready formats for the client's future use.

Exclusions:

The tender explicitly states that the procurement does not include the production of applications (such as images, videos, or printing), operational implementation of the communication strategy, maintenance of social media channels, technical development of the ekyrityspalvelut.fi website or the KasvuAI customer guidance system, or further development of the ElinvoimaHUB's ecosystemic operating model.